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Ajax Experience in Amsterdam

Ajax Experience closed on August 1, 2013. The Ajax fan shop at Utrechtsestraat 9 remains open. The Ajax Arena welcomes the visitors as usual.

Amsterdam is a home to one of the world’s most celebrated football clubs: A.F.C. Ajax. While the origins of the club take us back to the year 1883, the modern club has been established in Amsterdam during the meeting at café Oost-Indië at Kalverstraat 2 (today Rabobank, at the corner with Dam), in 1900. Throughout the years, Ajax made its name not only through winning important international trophies, but also as the club from which many world’s legendary players came up from like Johan Cruyff, Johnny Repp, Dennis Bergkamp, Marco van Basten, De Boer brothers, Klaas-Jan Huntelaar, Wesley Sneijder and Rafael van der Vaart just to name the most known. Memorabilia from Ajax rich history, completed by a multimedia presentation about the club’s philosophy, turned into one of the newest Amsterdam tourists attraction, the Ajax Experience.

Ajax ideology
Ajax Experience AmsterdamThe Ajax Experience exhibit has been addressed not only to older visitors, who remember the club’s glory, but also to younger ones, who will be able to feel the atmosphere of the club and test their football skills in several small skill rooms. Multiple memorabilia like impressive international football cups and historical football shirts, are on the show. Enlarged photographs, movie clips and computer presentations enrich the exhibit. Ajax tradition of educating very young players, teaching them how to play and how to behave, and Ajax way of playing in the field, so called ‘total football’, have been explained through several well thought out interactive screens.

The feel
A small but intelligent presentation, addressed to dedicated football fans. The only unfortunate moment is the recorded speech of Ajax manager Frank de Boer to his players, encouraging them to win the European Cup final, sounding weak and not authentic. For the rest, a good show. Above all, fun for kids, testing their ball control and scoring abilities.

Ajax Experience
Rembrandtplein, entry at Utrechtsestraat 9
1017 DA Amsterdam
no telephone or e-mail contact has been released

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