Ajax Experience in Amsterdam

Amsterdam is a home to one of the world’s most celebrated football clubs: A.F.C. Ajax. While the origins of the club take us back to the year 1883, the modern club has been established in Amsterdam during the meeting at café Oost-Indië at Kalverstraat 2 (today Rabobank, at the corner with Dam), in 1900. Throughout the years, Ajax made its name not only through winning important international trophies, but also as the club from which many world’s legendary players came up from like Johan Cruyff, Johnny Repp, Dennis Bergkamp, Marco van Basten, De Boer brothers, Klaas-Jan Huntelaar, Wesley Sneijder and Rafael van der Vaart just to name the most known. Memorabilia from Ajax rich history, completed by a multimedia presentation about the club’s philosophy, turned into one of the newest Amsterdam tourists attraction, the Ajax Experience.

Ajax ideology
The Ajax Experience exhibit has been addressed not only to older visitors, who remember the club’s glory, but also to younger ones, who will be able to feel the atmosphere of the club and test their football skills in several small skill rooms. Multiple memorabilia like impressive international football cups and historical football shirts, are on the show. Enlarged photographs, movie clips and computer presentations enrich the exhibit. Ajax tradition of educating very young players, teaching them how to play and how to behave, and Ajax way of playing in the field, so called ‘total football’, have been explained through several well thought out interactive screens.

The feel
A small but intelligent presentation, addressed to dedicated football fans. The only unfortunate moment is the recorded speech of Ajax manager Frank de Boer to his players, encouraging them to win the European Cup final, sounding weak and not authentic. For the rest, a good show. Above all, fun for kids, testing their ball control and scoring abilities.

Open: daily, 6 days a week: 10 a.m. - 6 p.m. with the last person admitted at 5 p.m. with an exception of Friday when the Ajax Experience is open until 9 p.m.; the last person admitted at 8 p.m.

Closed on January 1, December 25 and April 30;
on December 25 and 31, shorter working hours;  10 a.m. – 5 p.m.; last person admitted at 4 p.m.

The unguided tour admitted in groups, taking approx. 1 hour.

Admission:
Adults and minors above the age of 16: €17.50; children up to 12 and seniors age +65: €12.50, children age of up to 4: free; holders of the Ajax season card: €14
Tickets may be also purchased on-line (no discount).

Your ticket reserves you a place in a tour. Do not arrive late for your tour, you may be refused entry and your ticket will not be refunded.

The photographs are allowed as long as you do not use flash. Guests with the luggage, will be not admitted.

An Official Ajax Fan Shop located behind the reception of the Ajax Experience, is accessible without an admission ticket.

Address:
Ajax Experience
Rembrandtplein, entry at Utrechtsestraat 9
1017 DA Amsterdam
no telephone or e-mail contact has been released

How to get there:
Walking: from the Dam square to the Rembrandtplein, cca. 10 min

Public transport: from Central Station tram 4, 9, – stop Rembrandtplein, tram 16, 24, 25 – stop Muntplein, from the city tram 14 – stop Muntplein
Metro – lines 51, 53 and 54, station Waterlooplein

With the car: from the Amsterdam ring A10 take an exit S110, follow the boards ‘Centrum’ and ‘Stadhouderskade’ and take left via Weteringlaan direction Vijzelgracht and Vijzelstraat; park your car in the canal streets before reaching the Muntplein (metered parking), or drive to the closest car park: Stopera located on Waterlooplein 1 (5 minutes walk).

Website: http://english.ajax.nl/Ajax-Experience/Preview.htm