Exhibits, Shows and Attractions in Amsterdam

For years, people of Amsterdam refused to commercialize their life and their old city. Welcoming visitors, they tried to maintain their original style of life, unique even in the Netherlands. Amsterdam main attractions were its old buildings, its canals and its museums. Slowly, last years situation has changed and people of Amsterdam decided to open the city for tourists.

The Heineken Experience

Heineken Expierence AmsterdamWhat was decades ago a visit to the famous brewery with unlimited beer consumption, became a tourist attraction, where you will be made to feel like a beer bottle. However, the Heineken beer taste is still one of the best in the world, museum part of the exhibit remains interesting and the old brewery now defunct is truly beautiful.
Location: Stadhouderskade 78

Amsterdam Madame Tussauds

Madame Tussauds AmsterdamWhat existed before as the wax figures museum is now an extraordinary multimedia attraction showing in popular form moments from Netherlands history. The wax figures of the world’s celebrities and diverse small attractions complete this big and impressive show.
Location: Dam 20

Cheese tasting in Amsterdam

Reypenaer Cheese Tasting in AmsterdamArranged as a classroom in the cellar of the old 17th century townhouse where the Reypenaer Cheese showroom is located. The tasting gives you a possibility to evaluate different sorts of Dutch cheese with a glass of wine, port and naturally cold water, under the guidance of an expert cheese taster.

Amsterdam Dungeon

Amsterdam DungeonA horror attraction about the dark side of the Amsterdam history shown through the scenes on different subjects with live acting, costumes and light effects. This attraction is something like the classic Disney's pirate ride, but it's located in a former church, built on the spot of the famous Amsterdam Miracle in 1345.
Location: Rokin 78

Body Worlds

Amsterdam Body Worlds“Body Worlds: The Happiness Project.” is an exhibit where real human bodies of dead people serve to “illustrate the importance of happiness in human health”. Body Works in Amsterdam exhibits more than 200 anatomical specimens made of especially conserved often skinless human bodies.
Location: Damrak 66

Amsterdam Lookout

Amsterdam LookoutThis 80 meter building has become a landmark in the city. The panoramic lookout provides a 360 degree view of the city from both indoor and outdoor decks. On these decks you will find telescopes which you may use for free. In addition, the lookout is home to The Moon, a revolving restaurant.

This is Holland

Amsterdam This is HollandIf you are in Amsterdam for only a few days, but you would like to see more of The Netherlands you can try “This is Holland”. In an hour you will learn about The Netherlands’ unique history and see its beautiful highlights in an entertaining experience.

Amsterdam Illusions

Amsterdam Illusions entranceThe walls of this creative space are decorated with more than 30 3D paintings created by contemporary Dutch artists. Each painting tells a story with you as a main character. Making photos is a must.

House of Bols Cocktail & Genever Experience

Genever is the traditional Dutch drink – a combination of Gin and gentle Vodka, while Bols is the oldest active alcohol brand, established by Lucas Bols in Amsterdam in 1575. Today Bols is the world’s brand and their tourist attraction self-guided and interactive impresses with the interior design and offers taste of one cocktail of your own choice.
Location: Paulus Potterstraat 14 (opposite the Van Gogh Museum)

Xtra Cold Ice Bar

A bar built from 35 ton of ice – everything inside is very cold and made of ice – walls, bar, furniture. Located at the Amstel, at the back of the Rembrandtplein bar, offers you a glimpse what it would be to live as an Eskimo. A short 3D movie seen in this cold bar and two drinks served in glasses made from ice should give you according to the bar’s owners 4D experience. We believe that with more free drinks visitors could feel even the fifth dimension. Children are allowed – they receive two sodas or two glasses of juice.
Location: Amstel 194 - 196