Amsterdam Heineken Experience

There is something secretive about the taste of the world’s best beers and certainly Heineken pilsner belongs to this group. The brewery was established in Amsterdam in 1864 and today Heineken is a huge multinational company, one of the three largest beer producers in the world. Throughout its history, Heineken remained by and large family company, with Charlene de Carvalho-Heineken as its biggest stockholder and her husband Michel on the company’s board. Heineken rich and successful history has been presented in their old defunct brewery in Amsterdam, with several amusement park attractions added to the exhibit and renamed as Amsterdam Heineken Experience.

From beer museum to an amusement gallery

Heineken TanksIn 1988 Heineken closed an old Amsterdam brewery, which spread its smell over the popular De Pijp district, and opened a tour for the fans of its beer. For a small admission charge, you could learn something about the famous pilsner and drink as much as you wanted. 

Well, the museum part of the show remains interesting – the architecture of the 19th C. Heineken brewery buildings, authentic interiors, old photographs and state decorations Heineken family received, famous gold medal from The Universal Exhibition in Paris in 1889, which you may see reproduced on each can of Heineken, impressive brass beer tanks and a quiet horse stable.

On the contrary - the amusement part must have been arranged by people who had too much beer themselves - parts of it are simply irritating like screenings of very old beer commercials, parts are just plain silly like a quasi-3D movie, where an actor swims in pool of beer and spectators are asked to feel like beer bottles.

Heineken Experience Tickets

Adults: €18
Minors age 12 - 17: €14.50
Children below the age of 12: free

Group offers (20+) on request.

For questions about Heineken Experience tours and group offers write us an email to

Minors below the age of 18 will be admitted only with an adult and beverages with alcohol content will not be served to them (Dutch law).

The adult ticket includes tokens for two glasses of Heineken, which you receive at the end of the tour.

Amsterdam Heineken Experience is accessible for the visitors on wheelchairs. Free wheelchairs are available at the reception with €100 reimbursable guarantee payment (please book 48 hours earlier).

A shop with Heineken memorabilia is accessible without an admission ticket.

Inside the Heineken ExperienceThe exhibits of Heineken Experience

Even if the beer tastes differently after seeing somebody bathing in it, Heineken remains an institution – thus, Heineken Experience in Amsterdam may be fun for the real beer lovers. Even so, our advice is – get drunk before you go to see it.

Heineken Experience opening hours

Monday till Thursday 10:30 a.m. - 7:30 p.m. with the last person admitted at 5:30 p.m.

Friday, Saturday and Sunday 11 a.m. - 9:00 p.m with the last person admitted at 7 p.m.

On December 24 and 31 shorter working hours 11 a.m. – 4 p.m. with the last person admitted at 2:30 p.m.

The self guided tour is led in groups and it will take approx. 1,5 hour and you will not be able to move to the groups in front of you to speed up the visit.

How to get to the Heineken Experience

Walking: from the Rijksmuseum, ca. 10 minutes walk along Stadhouderskade West, from the Munt Tower and the Flower Market – 15 minutes walk South  along Vijzelgracht
Public transport:
from Central Station tram 16, 24, 25: get out at Stadhouderskade; from Leidseplein tram 7, 10, exit at stop Weteringcircuit
By car:
from the Amsterdam ring A10 take an exit S110, follow the boards ‘Centrum’ and ‘Stadhouderskade’; Indoor parking in the Heinekenplein garage and several other parking possibilities in the area.
By boat:
several boat tours offer Amsterdam Heineken Experience combined with their canal tour, the boat stops in front of the brewery.


Amsterdam Heineken Experience
Stadhouderskade 78
1072 AE   Amsterdam
The Netherlands

Amsterdam Heineken Experience on the map